AIVC designs the rooms and structures the partnerships that drive sports, entertainment, and enterprise.
Experience Architecture & Strategic Partnership Firm · Founded by Kirjuan 'Free' Freeman, Chief Experience Officer.
Begin a conversationSee the workYou see it, I achieve it.
The enterprise pays our fee. The talent is paid in full, at the rate the talent asked for. We do not commission. We do not skim. We do not negotiate against the people we represent. This is the structural fix that makes everything else possible.
What we do
AIVC's work clusters across three practice lines. Each is operated by the same founder, under the same methodology, on the same fee model — the enterprise pays; the talent is paid in full.
01
Enterprise-to-talent partnerships architected to survive legal, finance, and renewal. Full deal architecture with the commercial logic that determines whether a program gets funded a second time.
Services
Proof
Project Legacy with the Commonwealth of Massachusetts. Multi-year partnership in active proposal.
02
Matching athletes to institutional objectives, not bookings. For public health agencies, foundations, universities, and Fortune 100 impact teams — buyers who need credibility they cannot purchase directly.
Services
Proof
Two professional athletes placed with a state public health agency for its Problem Gambling Conference.
03
Experiences engineered as business systems, not moments. Rooms designed to produce pipeline, content, data capture, and partnership entry points that outlast the night itself.
Services
Proof
A Hall of Fame coach placed at SPORT BEACH Coaches Corner at Cannes Lions 2026 — the first head coach ever brought to the platform.
Selected work
Additional active and confidential engagements available on request, under NDA.
Commercial terms and deal structure discussed under NDA or written request.
Strategic Advisor
All-Pro DB · New England Patriots
Multi-year advisory. Community foundation operations. Brokered a brand partnership introduction directly with a major celebrity-founded beverage brand.
Athlete-Creator Strategic Advisor
Pro Bowl CB · 14-Year NFL Veteran · The Pat McAfee Show
Co-founding HOAM (Home of Athlete Music) — a platform at the intersection of athlete identity, music culture, and the creator economy.
Yearlong Retainer
Five-Star WR · No. 1 Nationally · Oregon Ducks
Foundation structured end-to-end. Inaugural 7v7 program produced with full AIVC strategic and administrative support.
Chief Experience Officer
Boston’s Live Music Venue of the Year
VIP roster curated across Fortune 100 executives, NFL champions, Pro Bowl talent, and Grammy-honored recording artists.
Live Program Architect
44th President of the United States
Architected the live program for a private executive meeting hosted on behalf of the President.
Hall of Fame Coach
NBA Champion · Class of 2024
First head coach ever brought to SPORT BEACH. Coaches Corner placement at Cannes Lions 2026, hosted by Indeed.
Institutional case study one
Prime contract, signed.
Multi-year state institutional engagement.
Project Legacy. Massachusetts Department of Public Health, Office of Problem Gambling Services. AIVC as prime athlete-services contractor in partnership with Gabriela Salas, LLC. Conference at the MassMutual Center, Springfield, MA, May 20, 2026.
Institutional case study two
Contract, executed.
Fortune 100 brand engagement · 45 minutes on stage · 8 weeks of architecture.
Project Cannes. SPORT BEACH at Cannes Lions Festival of Creativity, June 22, 2026. AIVC architected the Coaches Corner placement — Doc Rivers in conversation with Candace Parker, hosted by Indeed.
Contract values and terms available under NDA.
First head coach ever brought to SPORT BEACH
Hall of Fame Coach · NBA Champion · Class of 2024
Indeed · 72andSunny · SPORT BEACH · Stagwell
The founder
Chief Experience Officer · Founder, AIVC
Free is the founder and Chief Experience Officer of Agency For Creatives (AIVC), an experience architecture and strategic partnership firm operating at the intersection of elite sports, entertainment, and enterprise. He is also Co-Founder and President of the Covered By Music Foundation, and Foundation Architect for the Beating The Odds 80 to 1 Foundation.
Across fifteen years, Free has structured foundations, brokered partnerships, and architected institutional moments for clients drawn from the NFL, the NBA, presidential campaigns, Fortune 100 sports organizations, and the top tier of the music industry.
Musician → Steward → Architect.
A musician by origin. A steward of careers. Now the architect of the rooms where institutions, talent, and outcomes meet.
freefreeman.comThe network
Trusted by
Sports & leagues
NFL · NBA · FIFA · CAA · Klutch Sports · Nike · Adidas
Athlete Partnerships
Doc Rivers · Marcus Jones · Kayshon Boutté · Antoine Walker · Dakorien Moore · Adam “Pacman” Jones
Media & entertainment
Live Nation · iHeart Media · Sony Music · The Recording Academy
Fortune 100 brand & agency
Indeed · 72andSunny · Stagwell · SPORT BEACH · Microsoft · Bose
Government & institutions
President Barack Obama · Massachusetts Department of Public Health · Office of Problem Gambling Services · JSI Research & Training Institute
The rooms
Cannes Lions · Super Bowl · NBA All-Star · The Masters · The Academy Awards · The World Series · SXSW
The philanthropy practice
AIVC builds the operating structure behind athlete and institutional philanthropy — translating personal conviction into durable programs, trusted partnerships, and measurable community outcomes.
From formation through launch and ongoing administration, the work protects the principal's intent while creating the discipline required for a foundation to endure beyond a single season or moment.
Free's foundations
Co-Founder & President.
Foundation Architect.
Begin a conversation
AIVC accepts a limited number of new engagements per year, by referral and after a private conversation. If you would like to begin one, write to us.
Direct
Kirjuan “Free” Freeman
Chief Experience Officer, AIVC
857.200.4004Boston, Massachusetts
free@agencyforcreatives.comYou see it, I achieve it.
AIVC · Before the experience
Agency For Creatives LLC · Boston, Massachusetts · Registered in Massachusetts · © 2026 All rights reserved